![]() Market Innovation - Direct Primary Care (DPC) as a digital enterprise model to unlock growth in consumer healthcare in Africa.ħ. Structural Challenges - Three areas of opportunity to formalize the supply and demand side and unlock growth in consumer healthcare in Africa.Ħ. Market Opportunity - The Total Available Market (TAM) for consumer healthcare in Africa is ~600m people and US$180Bn.ĥ. ![]() Market Validation – Banks are ideal allies and co-sponsors to unlock growth in consumer healthcare in AfricaĤ. Solution - Investors and entrepreneurs can follow the playbook of digital technology in the banking sector to unlock growth in consumer healthcare for Africa.ģ. Problem – Without “Good Health & Wellbeing” (SDG3) Africa will never be able to manage the COVID19 pandemic enough to compete in the global economyĢ. In the process we will build human capacity, reduce poverty, modernize the health sector, and extend life expectancy for all Africans.ġ. In this essay, we present a thesis - now is the perfect time to make long-term investments in health-tech-backed innovations to drive sustained economic growth in the consumer healthcare sector in Africa over the next 20-40 years. ![]() “All these things you’re so sure are true – what if they weren’t?” – Safi Bahcall, author of Loonshots on the Tim Ferriss Show.ĬOVID19 has forced us to revisit all our assumptions about life, success, happiness and how the world truly operates. Creating Tomorrow Series – What we can learn from the retail banking sector to drive innovation in “health-tech” and use models like Direct Primary Care (DPC) to unlock a multibillion-dollar consumer healthcare industry in Africa.
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